Starbucks

For years, Starbucks operated an Ecommerce store on an early version of Salesforce Commerce Cloud (formerly Demandware) that proved sluggish, prone to errors, and lacked mobile compatibility. The company was preparing to launch a new product, Verismo, by displaying these products in-store to drive online sales, eliminating the need for customers to purchase in-store and carry out. We rebuilt the entire site from scratch in React in three months, while leveraging the existing hosting capabilities of Demandware. In that time, I was responsible for:

• React Frontend Architecture

  Designed the overall structure of the React web application and Redux store with server-side rendering, user account token management, and asynchronous cart interactions.

• Hosting in Demandware

  Created an automated service that would pre-render every page of the React application to static HTML and upload it to custom pages in Demandware via the Admin API. This allowed us to leverage the existing hosting capabilities that had already been through a security audit, allowing us to hit the deadline of the holiday season.

• Team Coordination

  Coordinated between our team and various stakeholders across the Starbucks organization to ensure a seamless launch of hundreds of coffee, tea, drinkware, and gift products.

We successfully launched the new version of the e-commerce store in early November, just in time for the holiday season. The updated site ensured that the Verismo, along with all of Starbucks' other products, was available for online shoppers. During this period, the online store was automatically displayed to any Starbucks customer connecting to in-store Wi-Fi, generating over $100 million in revenue.